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Vol.06  Issue 08/04, 08.08.2006

WHO'S NEXT : A CULTURE, A STYLE, A LABEL

A New Universe and a New Location

For 12 years now and twice a year, WHO'S NEXT, the essential trade show for fashion professionals has been presenting carefully selected brands, according to creativity, design and quality criteria. WHO'S NEXT is evolving with the main aim of constantly renewing its supply. It has indeed established itself as a real trend spotter and it now imposes its vision of fashion as well as real state of mind. The trade show also positions itself as a place of expression for all forms of arts, with the participation of talented artists with very different backgrounds and influences. This multiple and dynamic approach contributes greatly to its success.

A New Universe and a New Location

FROM SEPTEMBER 1ST TO 4TH, WHO'S NEXT LAUNCHES A NEW UNIVERSE CALLED FACE, PUTS FORWARD HIGHLY SPECIALIZED LABELS IN THE FAST AREA, REINFORCES THE SUPPLY IN THE PRIVATE AREA AND IMPROVES THE SELECTION IN THE FAME AND FRESH TO GATHER 600 LEADING INTERNATIONAL BRANDS IN THE WOMENSWEAR AND MENSWEAR MARKETS.

WHO'S NEXT AND PREMIERE CLASSE ARE MOVING !
BOTH TRADE SHOWS TAKE PLACE IN HALL 1 AND GATHER A SELECTION OF 1000 EXHIBITORS OVER 44 000 GROSS SQUARE METRES. A JOINT BADGE GIVES ACCESS TO BOTH TRADE SHOWS.

WHO'S NEXT, 5 UNIVERSES FOR A TRANSVERSAL APPROACH OF THE PRODUCTS

WHO'S NEXT's fashion supply is made of 5 complementary creation universes, one of which, FACE, is new and allows refining the supply in the FAST

FACE - THE DENIM : 140 brands - 3 250 square metres of stands for a gross surface area of 8 000 square metres
zapping - fashion - glam'rock
New at WHO'S NEXT, FACE welcomes famous and emerging brands of the denim world and presents a mix of collections with a high business potential. FACE was designed for a young generation of girls and boys who consumes a lot and is always on the lookout for THE ultimate brand. The product is resolutely fashionable and creates a very stylish silhouette. FACE is targeting a young, dynamic and reactive dis-tribution: multibrand boutiques, department stores, denim shops. In September 2006, FACE will have the privilege to welcome up-market and brand new denim labels.
Examples of brands:: ED HARDY, Z BRAND, J AND COMPANY, ANTIK DENIM, FAITH CONNEXION, LE TEMPS DESCERISES, PHARD, CHEFDEVILLE, ECKO RED, EMILY THE STRANGE, HAVAÏANAS, YANUK...
Newcomers : D.DIKATE, GEORGE GINA & LUCY, JUDITH OSBORN ORIGINALS, SERFONTAINE, GIA VENTOLA, NOA JOE, DN 67, ZU ELEMENTS, ALCOTT, CAVALERA...

FAST - URBAN WEAR : 80 brands - 1 531 square metres of stands for a gross surface area of 4 660 square metres
heritage - codes - street culture

With the street as backdrop, FAST is the universe dedicated to authentic brands and labels coming from alternative movements. It is above all the universe for well-informed consumers who are quite attached to their tribe. They are deeply inspired by musical trends (hip hop, rap, electro), sports (skateboard, snowboard, surf) and graphic arts (graffiti,...).
The product is unisex and conveys strong values. The distribution remains quite restricted and specialised: skate or surf shops, concept stores and trendy multibrand boutiques. Exclusive! This September 2006 session, FAST is welcoming highly specialised American and French street wear brands.

FAME - THE DESIGNERS : 140 brands - 3 200 square metres of stands for a gross surface area of 8 000 square metres.
sensuality - style - elite

Since its beginnings at the trade show in 2002, FAME has been the favourite universe of the famous designers' brands. The FAME's target is very fashion conscious and concerned about the future trends in fashion. Resolutely upmarket and high-quality products that highlight rigorously worked materials and fine finishing. The distribution network is exclusively made up of multi-brand designers' boutiques and department stores. In September 2006, FAME is opening up to amazing new French brands.

FRESH - THE LAB : 110 brands - 850 square metres of stands for a gross surface area of 1 800 square metres.
creativity - concept - freshness

As a laboratory for emerging trends, young designers and conceptual brands, FRESH supports avantgarde designers. This universe is dedica-ted to daring consumers who keep searching for unique products and novelty. Clothes or accessories are made in limited quantities and crea-ted around a concept. The distribution of these brands is concentrated in specialised outlets, concept stores and small designers' boutiques. For September 2006, FRESH puts great emphasis on German and Scandinavian designers, as well as on lingerie and bathing suits

PRIVATE - COLLECTIONS : 120 brands - 2 800 square metres of stands for a gross surface area of 8 000 square metres
Trendy - essential - image

With the creation of the PRIVATE area in February 2006, WHO'S NEXT has strengthened its position in leading fashion products. This brand new universe gathers a selection of internationally renowned brands, which are the driving forces of the ready-to-wear industry, as well as small brands with a promising future ahead. Final consumers are looking for fashionable products and the brand name makes them more confident. Marketing and image play a key role in the distribution of these products. In September 2006, the exhibition area of the universe will be twice as big as big as last year. PRIVATE will present a more international selection by welcoming, among others, several Scandinavian, Korean, Italian and Spanish brands.

WHO'S NEXT, AMAZING CATWALK SHOWS
Some brands/designers as well as the senior students of the Atelier Chardon Savard (school of fashion design in Paris) will set up a fashion show in the PRIVATE area.
Elle Prêt-à-Porter collection
collection will be launched on the opening day of the trade show,
Friday 1st September at noon.
Son Jung Wan, the famous Korean designer, will present
her collection on Friday 1st September at 6 pm
Tara Jarmon : Saturday 2nd September at 3 pm.
L'Atelier Chardon Savard : Sunday 3rd September at 3 pm
Ecko Red : Friday 1st and Sunday 3rd September at 4:30 pm

WHO'S NEXT catwalk show will give its vision of the Spring-Summer 2007 trends on the FAST catwalk everyday at 0.30 pm with an extra show on Sunday at 5 pm.

INFORMATION
DATES : from September 1st to 4th 2006
Paris Expo, Porte de Versailles, Hall 1
OPENING HOURS : 9a.m - 7 p.m (Friday, Saturday and Sunday) / 9a.m - 6 p.m (Monday)

To the Fashion Fair Calendar 2006
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