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Impressum

Vol.10  Issue 01/05, 13.01.2010

Mercedes-Benz Fashion Week Berlin Schedule Announced

MORE THAN 30 SHOWS AND PRESENTATIONS THIS SEASON AT BEBELPLATZ
AND OTHER OFFSITE LOCATIONS

Designers and brands have again chosen Mercedes-Benz Fashion Week Berlin to present their Autumn/Winter Collections from January 20 to 23, 2010. At the event's official venue, Bebelplatz, A-LAB Milano, ALLUDE, Anja Gockel, with supermodel Alek Wek opening her show, arrondissement Aq1, Chaya, Cristiano, Cristina Miraldi, CUSTO Barcelona, .DIMITRI by Dimitrios Panagiotopoulos, Frida Weyer, Hausach Couture, IC! BERLIN, Kilian Kerner, No Ifs, Lena Hoschek, Marcel Ostertag, Mauro Gasperi, Michael Sontag, Mongrels in Common, Paolo Errico, Patrick Mohr, PENKOV, PerretSchaad, Rena Lange, Sam Frenzl presented by Designer for Tomorrow by Peek & Cloppenburg Dusseldorf, Stefan Eckert, STRENESSE BLUE and Susanne Wiebe will show their latest work. BOSS BLACK, JOOP!, ODEEH, Rene Lezard, Schacky and Jones and sissirossi will showcase their vision for the next season at offsite locations. SCHUMACHER will kick of the season with the first catwalk show at Bebelplatz and Stine Goya will close the event on Saturday, when she will show in Berlin for the first time.

"There are so many designers showing their collections at Bebelplatz this season that we will now present shows every 90 minutes," says Maia Guarnaccia, Vice President IMG Fashion, Europe. "Additionally, as with every season, several offsite-shows are also part of the event. We are delighted by the continued participation of both up and coming and established designers and we thank our sponsors, without whom Mercedes-Benz Fashion Week Berlin would not be possible."

A popular tradition during Mercedes-Benz Fashion Week Berlin and a part of the schedule from the very first season is the GALA Fashion Brunch, which will again be a part of the official calendar. BRIGITTE Magazine will present photographer F. C. Gundlach and BURDA Style Group will also celebrate an exclusive event. Another highlight will be the group show of A-Lab Milano, Cristiano, Cristina Miraldi, Mauro Gasperi and Paolo Errico, presented by Mercedes-Benz. These young Italian designers are the winners of INCUBATOR, a fashion award presented by Camera Nazionale della Moda Italiana. The closing show of Mercedes-Benz Fashion Week Berlin by Stine Goya is also a must-see this season. Stine started her career as a successful Chanel model, before studying fashion design at Central St. Martin's College in London. Thereafter she quickly became one of Scandinavia's most applauded designers.

"With our fashion initiative now reaching more than 25 countries, we are excited to present a true fashion highlight again this year, alongside talented German designers at Mercedes-Benz Fashion Week Berlin," says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. "After Black Coffee from South Africa and Ramirez from Argentina last July, this season Mercedes-Benz will showcase five Italian designers, who will present their work in front of the international fashion community at Mercedes-Benz Fashion Week Berlin."

Parallel to the catwalk shows Berlin will also host a number of fashion trade shows. Bread & Butter, PREMIUM, Jam and others are welcoming buyers from all parts of the world.

"The German capital is becoming a fashion centre of truly international appeal. Mercedes-Benz Fashion Week Berlin and the fashion trade shows attract thousands of visitors, fashionistas and industry experts. We are glad to be a partner of Mercedes-Benz Fashion Week Berlin again in 2010," says Harald Wolf, Mayor and Senator for Economics, Technology and Women's Issues, Berlin. "Berlin will score this season with emerging designers. Michael Sontag and Frida Weyer received sponsored slots and will get a lot of media attention with their collections. Promotion of talent and modern presentation formats will push Berlin's fashion industry to new heights."

Mercedes-Benz Fashion Week Berlin is made possible by the following sponsors: Mercedes-Benz, DHL, Maybelline Jade and Peek & Cloppenburg KG Dusseldorf and will again be endorsed by the Senate for Economics, Technology and Women's Issues, Berlin.

Schedule of Mercedes-Benz Fashion Week Berlin
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